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Have you done it?
Have you used promotional
products to increase sales and goodwill, familiarise your company name and
logo and gain repeat business?
The applications
are as varied as imagination, and unlike other forms of advertising, promotional
products are very personal and capitalise on word of mouth. The recipient
becomes like an unpaid sales person!
Unlike direct mail
advertising, which can quickly find itself in the rubbish bin, or traditional
media, which is expensive and easily forgotten, promotional products and
corporate gifts is advertising which can literally last for years. Therefore,
your cost per exposure to your client can become very low indeed, making
promotional products excellent value for money. Besides, it is probably
the only form of advertising your client will ever thank you for. |
Promotional Products can be used for...
| 1. |
Business
gifts of appreciation. |
| 2. |
Sales
and membership incentives. |
| 3. |
Alternatives
to product markdowns or discounts. |
| 4. |
Building
better business relationships & loyalty. |
| 5. |
Marketing
campaigns, competitions, prizes. |
| 6. |
New
product launches, trade nights, conferences. |
7.
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Informing
customers of a new phone number or address. |
| 8. |
Breaking
the ice with new accounts. |
| 9. |
Memory
prompt for established accounts. |
10.
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Adding
to an already popular range of merchandise for retail sale. |
11.
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Building
databases with barcodes, e.g. scanning keyrings with a logo on one
side and a barcode on the other side; or inviting a response in
order to receive a free promotional product gift, e.g. filling out
a questionnaire. |
12.
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Part
of your marketing mix and combining with other forms of media. |
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These
are just a few of the possible applications of promotional products, so
as you can see, they really will work for you ''24 hours a day, 7 days
a week".
Effective advertising means it's
not costing,
it's paying!
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© Stand Out Promotions
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